Kampgrounds of America, Inc. (KOA), the largest system of privately owned campgrounds in the world, is proud to announce that the Mt. Lassen / Shingletown KOA Holiday has been recognized with the prestigious KOA ICON Award. This recognition highlights campgrounds that demonstrate exceptional operational excellence, customer satisfaction, and a commitment to the KOA brand.
The KOA ICON Award is granted to the top 10% of KOA campgrounds across North America based on criteria including growth in registration, engagement with KOA programs that drive excellence, and their Net Promoter Scores (NPS)—a widely recognized customer loyalty and satisfaction metric broadly used throughout the hospitality sector. In its second year, this recognition program focuses on measurable performance metrics and brand participation, celebrating campgrounds that consistently go above and beyond, providing superior experiences for their guests.
“Great campgrounds don’t just deliver one memorable weekend — they offer excellence, stay after stay,” said Toby O’Rourke, president and CEO of KOA. “ICON winners, like the Mt. Lassen / Shingletown KOA Holiday, show what’s possible when operational excellence, brand pride, and exceptional service come together, led by teams who are true ambassadors of the KOA experience.”
The KOA ICON recognition is part of KOA’s larger commitment to celebrating campgrounds that continuously strive to exceed guest expectations. As a KOA ICON campground, the Mt. Lassen / Shingletown KOA Holiday will enjoy unique benefits designed to amplify its achievement, including dated logo placement on KOA.com, enhanced award designation marketing materials, and recognition in KOA corporate marketing initiatives. This honor underscores the importance of delivering exceptional service and fostering a loyal camper base.
As an ICON award winner, the Mt. Lassen / Shingletown KOA Holiday also meets KOA’s World Class Guest Service standard, reflecting its commitment to exceptional guest experiences. Located at 7749 KOA Road, the Mt. Lassen / Shingletown KOA Holiday is open April 4th to November 1st annually.
For more information about the Mt. Lassen / Shingletown KOA Holiday, or to make a reservation, please visit the campground’s website. Reservations are also available by going online or using the KOA App. To learn more about KOA and its network of campgrounds, visit www.KOA.com.
