Sierra Nevada Brewing Company has decided to cancel this year’s Beer Camp and Oktoberfest events due to several challenges. The company cited rising production costs, declining ticket sales, and unpredictable weather as the primary reasons for this decision. They are in the process of reimagining their approach to hosting beer-related events and are actively working on developing new experiences for their fans.
Despite the cancellation of the Oktoberfest event, the company confirmed that their Oktoberfest beer will still be released as planned in late summer. Additionally, they mentioned an upcoming announcement regarding the German collaboration partner involved in developing this year’s Oktoberfest beer. Sierra Nevada is committed to finding new ways to engage and celebrate with their community of beer enthusiasts.
