The Wild Sheep Foundation (WSF) will host its 49th annual Convention and Sporting Expo, “The Sheep Show®” on Jan. 22-24 at the Reno-Sparks Convention Center and the Peppermill Resort Spa & Casino.
“Every year, we bring the sporting community together to celebrate outdoor traditions and raise money for the conservation and management of wild sheep and other wildlife,” said WSF President & CEO Gray N. Thornton. “It’s the largest celebration of mountain game hunting and conservation in the U.S. This year, the expanded Expo includes over 95,000 sq. ft of wall-to-wall exhibits featuring the finest guides, outfitters, gear, taxidermy, art, firearms, optics, and other outdoor essentials from North America and around the world.”
The Show features hundreds of exhibitors, educational seminars, films, an art and taxidermy display, youth outdoor education events, drawings, hunt giveaways, raffles, and banquets. Nightly auctions feature more than $3.6 million in outdoor adventure trips and gear, plus more special conservation permits than any other convention or hunting expo.
Money raised is used to enhance wild sheep populations in Nevada, across North America, and internationally through disease research, population enhancements and monitoring, habitat improvements, and other initiatives.
The Sheep Show® is open to the public Thursday through Saturday, Jan. 22-24, at the Reno-Sparks Convention Center. Show hours are 10 a.m.-5 p.m. Thursday and Friday, and 9 a.m.-5 p.m. Saturday. Paid attendees are entered daily for floor credit drawings from $1,000-$5,000. Free seminars from experts on mountain hunting in North America, Europe, and Asia include topics such as wildlife conservation, travel, outdoor skills, backcountry fitness and nutrition, wild game preparation and cooking, and hunter safety.
The Expo also features a free Youth Wildlife Conservation Experience (YWCE) open to the public at the convention center on Saturday, Jan. 24, from 10 a.m. to 4 p.m. The youth event offers fun educational activities focused on conservation, outdoor skills, and nature. Back for 2026 is the TOUGH SHEEP fitness workout hosted by MOUNTAIN TOUGH, this year with a pro division added. Everyone who completes the workout is entered in a drawing for an Alaska Dall sheep hunt.
Daily admission is only $25 at the Reno-Sparks Convention Center on convention days, or $20 if purchased online in advance. Five-dollar off discount coupons are also available at Sportsman’s Warehouse in Carson and Reno, Cabela’s, Scheels, Reno HUNTNHOUSE, Mark Fore & Strike (Reno), Bass Pro Shops (Rocklin & Manteca), Gun World & Archery (Elko), and Honey Lake Firearms (Susanville).
A complete schedule of events, pre-registration, day passes, and other details are available at this link.
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The Wild Sheep Foundation (WSF), based in Bozeman, Mont., was founded in 1977 by sportsmen and other wild sheep conservationists. WSF is the premier advocate for wild sheep, having raised and expended more than $156 million, positively impacting these species through population and habitat enhancements, research and education, and conservation advocacy programs in North America, Europe, and Asia to “Put and Keep Wild Sheep On the Mountain”®. In North America, these and other efforts have increased bighorn sheep populations from historic lows in the 1950s-60s of 25,000 to more than 85,000 today. WSF has a membership of more than 11,000 worldwide. www.wildsheepfoundation.org.
