If you’ve ever dreamed of lighting one up with Willie Nelson and Snoop Dogg, well, this may be as close as you’ll get.
The two have teamed up with Snoop’s pal Martha Stewart as part of BIC’s Most Borrowed Lighter campaign. The ad touts the new EZ Reach Lighter, which adds a 1.45-inch extended wand to a traditional BIC, helping to get into hard-to-reach places and also keeping you from burning yourself. BIC maintains they’re so good, they’re always disappearing.
You can check out Willie’s collaboration with Snoop and Martha, which involves missing lighters and herb … scented candles, that is.
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