Coverage Map

12am-6am The Sierra's Best Country
6am-8am Morning Show
8am-9am Swap Shop
9am-12pm The Sierra's Best Country
12pm-1pm Local News
1pm-1:30pm View Point Monday only
1:30pm-5pm The Sierra's Best Country
5pm-6pm Local News (LIVE)
6pm-7pm The Sierra's Best Country
7pm-12am Lia at Night

12am-7:30am The Sierra's Best Country
7:30am-7:45am Local News
7:45am-9:00am Swap Shop
9:00am-10:00am The Sierra's Best Country
10:00am-2pm Bob Kingsley's Country Top 40
2pm-7pm The Sierra's Best Country
7pm-12pm Lia at Night

12am-2pm The Sierra's Best Country
2pm-6pm Bob Kingsley's Country Top 40
6pm-8pm The Sierra's Best Country
8pm - 12am Kick Back Country - The classic country tunes you love!

The Sierra Radio Network
3015 Johnstonville Rd
(530) 257-8255 (TALK) / 257-8256
(866) 882-1277 toll free

(530) 257-2121
(530) 257-6955 fax

Chris Montgomery is a Northern California native and has been involved with country music for nearly 20 years. As a singer/songwriter, Chris found his place in the music industry as a recording artist and national touring act in the mid 90's, sharing the stage with artists such as Toby Keith, Little Texas and Marty Stuart. In late 1994, a lifelong dream was fulfilled as Chris took the stage on national television at the legendary Ryman Auditorium, (home of the original Grand Ole Opry) with hero and legend, Willie Nelson.

Chris continues to write his music and perform limited engagements in the local area. Chris is excited to be a part of the Sierra Broadcasting team and to be living here amongst friends and family in Lassen County. Catch Chris LIVE on the morning show or at an upcoming LIVE remote.

RICK MORGAN has always been a morning person so this job is perfect for him. In fact, he credits it with keeping his marriage together for 26 years. His wife says if he was at the breakfast table everyday she'd been out of there long ago. His daughters will second that. The boy does like to talk! He started waking people up on the radio years ago when he realized that he didn't have to sweat. And now 'Morgan in the Morning' enjoys misbehaving with his listeners on a daily basis. "The free coffee and internet ain't bad either", he says.
Request Line 800-905-8020

Penny Mitchell grew up being utterly and completely enamored of radio BUT decided to go into nursing upon graduating from high school. The thought of going into radio never even remotely crossed her mind: She grew up never hearing a woman on the air, ever, in any capacity. In nursing school at Colorado State University/Pueblo she heard the new morning person at KILO FM and it was…a woman. And lo, the world suddenly had one less nurse and one more radio person. Penny's parents never quite got over that. Penny's first ever radio job was at a country station in Pueblo as the worst overnight jock in the universe. She has gratefully spent the majority of her almost-30 years in radio working with country music, which possesses the nicest artists and BEST listeners!
Request Line 800-905-8020

Tad Svendsen has been captivated by radio since receiving his first portable for Christmas as a child. He says it's the first (and still the best) mobile communications device. He's fastened radios to his bicycle handlebars, strung antennas through trees, and broken more radios than most people will ever own. Tad began broadcasting while still a teen at a country station in South Dakota. He's gone on to play all kinds of music at stations across the nation, but he always comes home to Country music. It's his job to make all of the show just as entertaining as the music he plays. Tad's been known to spend too much money on cars and not enough on haircuts. He enjoys looking after the family farmland each summer. Tad is single but hasn't yet given up. He lives with his border collie Grady and just about every gadget he can find. He usually has two or three radios all playing at once, and he's still looking for the best way to attach one to his handlebars.
Request Line 800-905-8020

JEFF YOUNG became an instant country music fan at the age of 16, when a friend played him a Waylon Jennings album. "Prior to that, I assumed that country was about people who lived a lifestyle completely foreign to me -- that we had nothing in common. Was I ever wrong! Country is about real people with real feelings and experiences similar to what mine were growing up. Now that I'm an adult with my own family, it's truer than ever".When Jeff began working in country music radio and had the opportunity to meet and speak with country stars first hand, he was even more pleasantly surprised by how relatable and friendly they are when not on stage performing. "Plus, I can actually understand the words when they sing. Rock and pop fans can't always say the same. Which may be just as well!"
Twitter: @jeffyoungshow
Request line 800-905-8020

John Morrissey loves everything about his life, except beets and his neighbor’s barking dogs. A long time radio and TV guy, spends his nights on the air and his summer days driving an old ’64 Ford Falcon convertible. And, if Irish eyes are smiling, John’s are laughing their eye brows off. When he is not having fun on the radio, John plays the snare drum in an Irish pipe band. You haven’t lived until you’ve seen him in a kilt.